Show Notes
Want the playbook for overhauling your personal brand? Grab it here.
What's the difference between a personal brand … and a performance lead personal brand? And with more content being produced than ever before do you and your brand need to invest in creating brands for every employee as well as your business?
Today we’re talking to Callum Izzard who you might recognise from one of the 15+ TV Shows he’s been on. He now runs Vyre, a Content and Marketing Agency for some of Dubai's top agents and founders.
They’ve generated content that's taken an account from under 100 followers to over 28,000 in 60 days but more importantly, it’s grown their business as well.
We talk about:
🎙️How to use content to stand out in a saturated market
🎙️Should you use AI in your content creation?
🎙️Why you’ve felt awkward recording on camera before
🎙️The one thing 99% of founders miss in their content (including me) and how to fix it
You’ll Hear:
00:00 Why 13,000 New Competitors Are Entering the Market
01:07 From UK Reality TV to Launching a Dubai Marketing Agency
03:28 The Dubai Mindset Shift
05:07 How to leverage PR and attention for your business
08:15 Why 80% of Your Followers Don't Matter (And How to Target Your Niche)
10:25 What to do if you (or your team) are camera shy
13:26 What Is Performance-Led Personal Branding? (The 8-Pillar System)
16:16 How to optimise for conversions
19:16 The industries that must Build Personal Brands
22:13 How should you split Company Brand and Personal Brand Marketing Budgets
26:13 The type of content that performs the best if you’re looking to build trust
28:35 How One Client went From 96 to 28,000 Followers in 90 Days
30:44 Live Audit of Taylors Instagram Profile (don’t miss this one!)
35:38 The impact of using AI in your content
36:18 The #1 Video Every Founder Must Make
37:32 The Truth About AI Avatars
38:47 Callum’s Golden Rule for Anyone Scared to Start
Connect with Callum over at https://www.instagram.com/callumalexandre/?hl=en or https://www.instagram.com/vyredxb/
—
If you enjoyed this episode, check out our episode with Caroline Oates from Youtube on Apple, Spotify or Youtube
Spotify: https://open.spotify.com/episode/4mApMGVLKjrIPXcpY75FdU
Youtube: https://www.youtube.com/watch?v=Ci7ICVvqfTQ
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