Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law?
CMO ConfidentialShow Notes
A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media.
Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure."
Key topics include: - The risk of constantly wanting more data and dashboards - The need for "buddy metrics" - Why you should link KPI's, compensation, and business results - The concepts of "AI Brain Fry" and "Hiding Behind the Data"
Chapters 🕚
1:23 - Unhealthy Data Obsession Among Leaders 5:23 - Symptoms of Data Overload 8:38 - Managing Data and Innovation Blockers 14:32 - Understanding Goodhart's Law in Marketing 16:15 - Gaming Metrics and Personal Incentives 19:42 - Challenges with Retention Metrics 23:33 - Strategies for Data-Obsessed Companies 28:46 - Team-Based Metrics for 2027 30:43 - The Data Disconnect Story
Tune in to hear a great cobra example and a story on tortoise and turtle research.
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