Show Notes
"Building the Golf Market from Scratch: Reimagining Access, Pricing, and Platforms in Latin America and Mexico"
🎙️ Episode Overview
In this episode, we welcome Basilio Velasco Barros, Founder & CEO of gogolf, for a fascinating conversation about building the golf market across Mexico and Latin America. While golf is often seen as an established sport, Basilio recognized untapped opportunities to make the game more accessible, affordable, and connected through technology.
From tackling pricing challenges to creating a seamless digital experience for players and golf courses, Basilio shares the journey of launching gogolf and growing a platform designed to remove barriers to participation. He discusses the realities of building a marketplace business, earning trust in a traditional industry, and identifying opportunities where others see limitations.
We also explore the future of sports technology, consumer behavior, and how innovation can help expand participation in emerging markets. Whether you're a founder, investor, sports professional, or simply curious about marketplace businesses, this episode offers valuable insights into scaling a vision and creating impact through technology.
Tune in for an inspiring discussion on entrepreneurship, innovation, and the future of golf in Latin America.
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