
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Geronimo UnfilteredShow Notes
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Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip.
Most people would’ve walked away.
She didn’t.
Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country.
In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her.
Here’s what we’re covering:
How Limber was born from rock bottom, identity loss, and a mountain of debt
Why Lily refused to quit, even when everyone told her she should
The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town
The moment she realised having “no systems” was costing her thousands
How hiring a salesperson changed everything (and why she should’ve done it sooner)
The retention system that saved 110k+ a year in churn
Why contractors are killing your culture - and how she’s building a real “dream team” instead
Her breakthrough moment inside Academy that stopped her from quitting
How she doubled revenue & members in six months without burning out
The bold mission behind Limber - and how she’s turning her healing into her life’s work
… and the studio-number-two vision that will blow your mind
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
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Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money
⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio
⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine
⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally)
⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares
⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model
⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit
⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle
⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying)
⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision
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