Show Notes
In this episode of the SGPT Marketing Podcast, Miles sits down with Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.
Sacha shares how he transitioned from a 14-year rugby career into building a 1-1 PT business, before evolving into a thriving small group model. Since opening SHIFT in 2021, he’s grown the gym to around 170 members, refined his offer to a £499 6-week front-end and built a team and structure that allows the business to operate without him in the day-to-day.
They dive into brand positioning, marketing mistakes, the importance of capital and paid ads, building a strong ecosystem beyond just Meta campaigns and what it really takes to move past the 100-member ceiling.
If you’re a gym owner looking to scale sustainably - without losing your lifestyle in the process - this episode is packed with honest lessons.
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