Fortune Daily

Why Viral Views Don’t Equal a Business (And What Does) | Fortune Daily

Fortune Daily

Show Notes

Adam Faze is helping creators build the next generation of television. The producer and co-founder of FazeWorld sits down with Fortune Daily to discuss: • Why creators are moving beyond TikTok and building long-form shows on YouTube • How hundreds of millions of views can translate into surprisingly little money • The business model behind creator-led shows like Boy Room and Keep the Meter Running • Why he believes creators should stop chasing virality and focus on making “amazing television” • What the creator economy can learn from Hollywood, and where traditional media is getting it wrong • Why the next generation of stars may come from creators who build original IP from scratch

Plus on today's episode: • Anatomy of a Deal: What is the true value of cultural influence? Art-o-nomics founder Halim Flowers sits down to discuss his index helping artists and athletes measure their market worth. • The Business of Sports: USA SailGP CEO Mike Buckley talks with Fortune's Executive Editorial Director Diane Brady about his strategy to bring racing fans to the water.

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Additional images courtesy of Getty Images

00:00 Adam Faze 14:07 Halim Flowers 18:24 Mike Buckley

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