Clipping As The New Marketing Playbook, AI's Girlboss Rebrand and This Week's Smart Swaps
Female Founder WorldShow Notes
Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the show.
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This week, Jasmine, Nat and Paige break down Emma Grede's viral take on personal branding and whether you need one to build a business, then dig into Revolve's $15 million investment in 437 and what founders can learn from how it came together. They also unpack the week Fenty Skin, Glow Recipe and Huda Beauty all launched near identical eye patches.
We are back! Female Founder World Summit is happening November 15th in New York City at Chelsea Piers with early speaker revealed here first (Tara Bosch, Kira Mackenzie Jackson, Nadya Okamoto), Nike's S&P 500 exit is a signal legacy brands are losing ground to founder-led ones, we have a wild story about The Prospector's Club, Meta is kind of turning Instagram into a paid B2B tool, microdramas are trending, and we need to dive into the Beis/Samsonite acquisition and what its 1x revenue multiple says about brand value right now. There's a lot ot cover in the group chat today.
Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn.
There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is and how it works in this week's episode of the Build In Public Challenge Presented by Adobe Express.