Show Notes
In this episode I talk about: Mindsets that create burn out when it comes to marketing Accepting that there isn’t just one way of marketing your business – and embracing the experimentation and time it takes to find what works for you and your audience (and PS. you can’t do it all – so honing in and doing less not more!) Changing your expectations of what your marketing can achieve – realising there isn’t one magic bullet or quick fix everyone is hiding from you, nor is it the norm to have overnight success (you have to be persistent with whichever method you try) Changing your thoughts around marketing to prevent burn out – tapping into what your inner protector is trying to shelter you from when it comes to marketing, and switching up your thoughts and beliefs to something more helpful to allow you to experiment Shifting the focus of marketing to what you can learn – what marketing can prove to yourself about being visible and sharing, rather than “did this piece of marketing = customers / revenue immediately”. Practical considerations that create burn out when it comes to marketing Do you have a system or content strategy that takes people from browsing to buying? From discovering you to trusting and being ready to buy from you. If not, you will burn out by just trying to market yourself in the way you see other people doing, when their business model is not relevant to yours or you don’t know their strategy. If you don’t know what to post that actually moves people from finding you to buying from you, invest in my Use Social Media To Get Booked mini-training to discover the three types of content you need to be producing (with 100+ prompts to get started) Are you thinking long-term with the marketing that you spend your time on? Making sure with the marketing you choose that you have at least one long-term platform or strategy – something that you put your time into now but that will pay dividends to you months and years into the future, like your website and SEO, or Pinterest (more on that next week). If you don’t know what to spend your time on that isn’t social media, then invest in my How To Market Your Wellness Business Without Social Media mini-course.
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Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we’re never doing the ‘right’ thing. With that backdrop I’m talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about: Dalia’s own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual’ isn’t necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.
This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business.