Are Any Fashion Brands Truly Sustainable? In Conversation with Gordon Renouf, Founder of the World's Largest Sustainability Directory

Welcome back. Last week, Ashley McDonnell sat down Annabel Hay, founder and CEO of Clutch Glue, to unpack what happens after virality, from manufacturing and retail expansion to fundraising strategy and systems that scale. If you missed it, listen here.

For Episode 3, our host Ashley McDonnell sits down with Gordon Renouf, co founder of Good On You.

Good On You rates brands out of five using roughly 50 topics, and up to 900 data points for larger brands.

The first test of “sustainable” is transparency, not intent, not values, not packaging.

We spend a similar share of income on clothes as 20 to 60 years ago, but buy four to five times more garments.

A “zero” score is rarely drama, it is silence, meaning near zero disclosure on basics.

Regulation matters, but culture and incentives matter more than purity, and poorly designed rules can drive greenhushing.

Retailers and landlords may become the fastest enforcement layer, because distribution and tenancy are leverage.