Show Notes
The “Tao Te Ching” is an ancient work with highly relevant teachings today. In fact, if you’ve read some of the modern era’s greatest books on mindset, spirituality and time management, you’ll discover concepts that track back to this book. What does the “Tao Te Ching” teach us about what’s important, and the value of living in the present? How do we balance setting goals with doing the work for its own sake? In this episode, I’m joined by online marketing consultant, founder of Video Case Story and host of the Garlic Marketing Show, Ian Garlic. He shares the impact this book has had on his life and entrepreneurship journey. Three Things You’ll Learn In This Episode The best salespeople collect stories The stories of our customers and clients can be the thing that inspires and compels our prospects. It’s been proven that when we tell a story with emotion, people are more likely to do what we ask them afterwards.
Detach from outcomes As entrepreneurs it’s really easy to solely attach value to outcomes and accomplished goals instead of seeing the value of whatever we’re doing in the present moment. If we’re running on the motor of getting through a task to get to the next thing, doing something for its own sake changes how we move through our day.
The danger of thinking we know everything A cup that’s full to the brim has the least value because it leaves zero room for new insights. When we think we’ve reached the height of our knowledge, we close ourselves off and make it impossible to learn anything to grow.
Guest Bio Ian Garlic is an online marketing consultant, founder of Video Case Story and host of the Garlic Marketing Show. For over 10 years, he has helped service-based businesses (from lawyers to SaaS companies to highly complex industries) find their most powerful client stories, capture them on video, and deliver them at the perfect time to guarantee MORE leads, BETTER clients, and MORE sales. People remember, share, & BUY stories. Stories resonate with potential prospects, allowing you to become their friend & the authority. When you use video the RIGHT WAY, along the customer journey, prospects see you as the GO-TO expert in your industry. You become a TRUSTED ADVISOR before meeting them. For more information and to connect with Ian go to https://www.linkedin.com/in/iangarlic/ and mention this show, and find The Garlic Marketing Show on your podcast platform of choice!
More from One Book That Changed My Life
"Psycho-Cybernetics" is one of my personal favorite books, and when I first read it, the underlying idea hit me like a ton of bricks and made a huge impact on my mindset. What if we thought of our subconscious as our own success mechanism? For ghostwriter, book coach, and book editor Deborah Ager, this book came into her life at a time of great personal adversity, and it helped her take steps forward. In this episode, we talk about what we learned from the book and how we put its ideas into practice. Three Things You’ll Learn In This Episode Why clarifying our ideas is so important You can have a really powerful idea and one that has a lot of potential, but if it’s buried within a book, even if it’s written very well, it can screw up that whole idea by making it confusing or diluting it.
“Traction” and its Entrepreneurial Operating System has had a huge impact on entrepreneurs of all types. Most of us are grappling with the question of turning our own unique way of solving problems into a system that has a strong selling proposition. In this episode, consultant and founding partner at Scalto, Gabriela Pulido shares how this book helped her set and reinforce a new strategic direction for her business. Three Things You’ll Learn In This Episode
From an author’s perspective, there’s no greater achievement than having your ideas become so deeply ingrained and absorbed that people unconsciously implement them. If there are two books that have rightfully earned that status, it would be “The 22 Immutable Laws of Marketing” by Ries and Trout and “Crossing the Chasm” by Geoffrey Moore. These books have made a life changing impact on a marketer I really respect, Christopher Lochhead, so much so that he believes any card-carrying marketer can’t consider themselves one without reading them.
Daniel Mangena stumbled upon his own success code while trying not to fail at ending his own life, and he has Eckhart Tolle’s "The Power of Now" to thank for it. Dark, but within it, we can learn just how naturally powerful human beings are at changing our own internal programming. It doesn’t matter what we say we want, what matters is what we desire at our deepest unconscious level. What happens when what we want to achieve isn’t in alignment with that internal programming? How do we get our unconscious minds on the side of our desires?
We don’t get a lot of people on this show who come across a new book that massively impacted them right away, and changed how they’ll do business for the rest of their life. For best selling author, host of top 1% podcast How to Land a Job, and founder of Mastering College to Career, Daniel Botero, "$100M Offers" by Alex Hormozi shifted the marketing of his program, and quadrupled his sales.