43: The Lucky Bitch Brand Story: How this self-confessed ‘lazy introvert’ used it to build an empire with Denise Duffield-Thomas
Media MagnetShow Notes
You've probably already heard of my guest on the podcast today, she's got almost 100,000 followers on social media, has written 4 best-selling books, created a super successful personal brand around money mindset and made 25 million dollars in her business in the last decade as a result.
Denise Duffield-Thomas (or DDT as many of her followers have nicknamed her) is the money mentor for the new wave of online entrepreneurs who want to make money and change the world.
Denise's incredible business trajectory tells me two things...firstly there's a huge demand for what she does and, secondly she must serve her clients really, really well because they keep coming back, over and over again!
The catalyst for Denise and I meeting was purely coincidental. I recently heard her speak at a conference on the Gold Coast and it was her story, sometimes I call this brand story or back story that really struck me.
It was the perfect blend of honesty, altruism, inspiration, motivation, success and failure. When she shared her story on stage, which I'm sure she's probably done at this point in her career thousands of times, you could hear a pin drop. Everyone was captivated by her journey.
It's the kind of story, I imagine, that never gets old.
And exactly how I teach my students inside my program the Media Masters Academy to share their stories - to take the audience on a journey, to inspire emotion, take action and influence.
So what did I do, I bravely asked her to be my next guest on the podcast and she said yes!
As you'll soon discover for yourself despite her crazy success Denise is genuinely human so while we do talk brand story quite a bit, we also dive into how she found the courage to nail her niche, her strategy and purposeful positioning her area of expertise and the holy grail for most women in business, learning to give less F's about what people think and doing it anyway.
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