Show Notes
Life doesn’t always follow the plan we so carefully map out and this conversation is a powerful reminder of what can happen when it doesn’t. In today’s classic bubbly chat, I’m joined by Andrea Nanigian, a former corporate sales leader whose life took an unexpected turn when her son became suddenly and seriously ill. What followed was a years-long season of caregiving, resilience, and redefining who she was outside of her career. That journey ultimately led her to create This Way Up, a podcast supporting parents and caregivers navigating mental health challenges, and later to launch Car Oracle, a white-glove auto concierge service for busy executives. We talk about what it really means to start over, how life’s hardest seasons can prepare you for entrepreneurship, and why humor, adaptability, and “just doing the thing” matter more than having a perfect plan. We also dive into marketing lessons, organic growth, using AI as a thinking partner, and why trust and relationships still win, especially in industries where skepticism runs high. This is one of those real, honest, life-didn’t-go-as-planned conversations with champagne, Diet Coke bubbles, and plenty of perspective along the way. Pour yourself something bubbly and settle in. 🥂 Connect with Andrea here: www.caroracle.com www.thiswayuppodcast.com
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