A Beauty Founder Doing The Opposite Of Every Other Beauty Brand with Priscilla Tsai
Mirror Mirror with Amy ChangShow Notes
The beauty industry spent $32 billion on influencer marketing in 2025 and 80% of brands increased their influencer spend last year. Priscilla Tsai, the founder of Coco Kind, went the other direction. In this week's Mirror Mirror, I sit down with Priscilla Tsai— who's been building Coco Kind for 11 years — to talk about the unconventional moves that have actually worked. We get into why she stopped spending on traditional influencer campaigns, why she replaced influencer trips with customer brand trips (eight superfans, not eight creators), what "ultra-transparency" looks like when you publicly break down what every product actually costs to make, and why she'd rather have a thousand obsessed customers than a million who sort of like the brand.→ Have a beauty question you want me to tackle on the next Inbox? DM @mirrormirrorwithamy on Instagram→ Subscribe so you don't miss next week's full Mirror Mirror episode.ABOUT MIRROR MIRRORMirror Mirror is a podcast that cuts through the noise and uncovers the science shaping beauty and the psychology driving our desire for it. Hosted by Amy Chang — LA Times contributing writer, Marie Claire 2024 Power Player, and a trusted authority in beauty, with over 2.4 million followers who turn to her for insights on cutting-edge treatments and science-backed skincare.Expect unfiltered conversations, expert insight, and the freedom to love your lipstick — while still questioning what perfection means.LISTEN ANYWHEREApple Podcasts: https://podcasts.apple.com/bh/podcast...Spotify: https://open.spotify.com/show/3NcpTY7...Instagram: @mirrormirrorwithamy#beautymyths #skincare #aesthetics
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How does “just a little filler” turn into a look you never intended and why can it be difficult to notice the change? Amy Chang sits down with Dr. Evan Rieder, a dermatologist and psychiatrist, to explore perception drift: how our surroundings, social feeds, and cosmetic experiences can shift what looks normal or beautiful to us.They discuss the pressure of pretty privilege, why the satisfaction of a treatment can fade, and how the pursuit of one improvement can become the search for the next. Amy also shares her own experience with being overfilled and how it changed what she looks for in an injector.In this conversation:• How repeated exposure can reshape beauty preferences• Why your injector’s judgment matters• When a practitioner should say no• The relationship between appearance, identity, and satisfaction• Why perception drift and body dysmorphic disorder are not the same thing• Four areas to reflect on before pursuing another treatment Instagram — https://www.instagram.com/materaclinics/Website — https://materaclinics.com/MATERA is a physician-led aesthetic clinic in Santa Monica, CA, founded by Amy Chang and medically led by board-certified facial plastic surgeon Dr. John Frederick. We help patients age beautifully through personalized care and the MATERA Slow Beauty Method™.Learn more or book a consultation: [email protected]→ Have a beauty question you want me to tackle on the next Inbox? DM @mirrormirrorwithamy on Instagram→ Subscribe so you don't miss next week's full Mirror Mirror episode.ABOUT MIRROR MIRRORMirror Mirror is a podcast that cuts through the noise and uncovers the science shaping beauty and the psychology driving our desire for it. Hosted by Amy Chang — LA Times contributing writer, Marie Claire 2024 Power Player, and a trusted authority in beauty, with over 2.4 million followers who turn to her for insights on cutting-edge treatments and science-backed skincare.Expect unfiltered conversations, expert insight, and the freedom to love your lipstick — while still questioning what perfection means.#beautymyths #skincare #aesthetics #beauty #filler
Looking your best doesn’t have to mean looking younger. What changes in your skin as you age and what changes when you stop believing your best years are behind you?In this special Mirror Mirror conversation with Shiseido, Amy Chang explores aging well from two perspectives: skincare science and personal reinvention. First, Dr. Nathalie Broussard, PharmD and Shiseido’s Director of Scientific Communication for EMEA, discusses skin aging, collagen, sagging and the relationship between skin, stress and lifestyle. She also introduces the brand’s research behind the Vital Perfection Sculpt-Define Serum. Then, Chriselle Lim joins Amy to talk about starting over after divorce, questioning the expectations she grew up with, and finding confidence through lived experience. They discuss simplifying skincare, wanting to look good without chasing youth, and why Chriselle wouldn’t trade her 40s for her 20s. In this episode: • How skin changes with age • Shiseido’s research into collagen and skin’s support network • Skincare, SPF, stress and daily routines • Reinvention after divorce and cultural expectations • Why confidence can come after taking the leap • Looking your best without trying to look younger