Work in Public: The Secret to Launching with a Ready-to-Buy Audience

We’re in the Wild West of marketing — where newcomers are making multi-six figures on digital products, longtime experts are watching what used to work stop working, and AI has made everything sound exactly the same. So how do you actually launch in a moment like this? In this special episode, I’m hosting my annual Launch Roundtable with four brilliant Launch Your Own Way students: Amanda Millien (copywriter, Millien Media), Bryn Smith (brand + social strategist, Grey & Gold Creative), Nikki Maffey (Buzz & Banter Studios), and Lola Adewuya (founder of self-centered + The Brand Doula). We get honest about the good, the bad, and the messy middle of launching — and where campaigns are heading next. We cover why “post and pray” doesn’t cut it anymore, how to weave real storytelling into a launch (without the generic “build in public” stuff), why small businesses can run campaigns as creative and bold as the big brands, and how to make marketing feel like a creative practice instead of another to-do list. Plus: how to know if you’re ready to launch (spoiler: ready is a decision, not a feeling), how to craft an offer that’s recognizably yours in the age of AI, why you should launch at least twice, and how to run a campaign for two different audiences without splitting yourself in two. Whether you’re prepping your first launch or your fifteenth, this one will remind you why trying is cool again. 🌹 🚀 Doors are OPEN for Launch Your Own Way! Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us! Explore Launch Your Own Way → ⁠https://cominguproses.co/lyow

We're bringing a guest podcast to your feed today!

After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work. And spoiler: it's not just having an incredible offer or the perfect launch plan. In this solo episode, I'm sharing five of the biggest (and sometimes most uncomfortable) lessons I've learned about launching, selling, and showing up for your business. The stuff that doesn't always make it into those shiny success stories online. We're talking: Why a brilliant offer isn't enough to sell out your launch Why your first launch doesn't need to be a massive success The gap between having a strategy and actually executing it The uncomfortable truth about self-sabotage and consistency Why YOU are always your best case study If you've been over-perfecting behind the scenes, avoiding visibility, or ready to give up after one quiet Instagram post... this one's for you. 🚀 Doors are OPEN for Launch Your Own Way! Ready to stop winging your launches and start building a repeatable way to sell your offers? Come join us for the latest intake! Explore Launch Your Own Way → https://cominguproses.co/lyow

What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?

If you’ve been posting and posting… and wondering why TF it’s not converting, this episode is for you. I sat down with Vix Meldrew to talk all things visibility: from trial reels and evergreen content to building top-of-funnel volume that actually leads to sales. We get into: What type of content brings the right people in How to avoid burnout when you’re trying to grow Why more reach ≠ more money (and what to do instead) This convo is packed with real-talk, zero BS, and loads of tactical nuggets you can apply straight away. Whether you’re trying to revive a cold audience or double down on what’s working, this one’s a must-listen.