Show Notes
Build vs. buy is one of those product decisions that never goes away — and AI is changing how teams think about it (but maybe not in the way you expect).
In this episode of All Things Product, Petra Wille and Teresa Torres unpack the build vs. buy conversation through real examples, personal stories, and practical decision-making frameworks. Teresa shares why she would never build her own blogging platform — but did build her own task management system — and what that reveals about core value, data ownership, and long-term maintenance.
Together, Petra and Teresa explore how AI, vibe coding, and cheaper prototyping are shifting the economics of building software, why data portability has become a first-class concern, and how product teams can de-risk build vs. buy decisions using discovery practices — not gut feel.
If you’re navigating vendor lock-in, debating whether your team should “just build it,” or rethinking these decisions in an AI-first world, this episode will help you ask better questions before you commit.
More from All Things Product with Teresa and Petra
Team events are making a comeback. After years of remote work and tight budgets, companies are bringing people together again, and many are looking for experiences that go beyond the usual offsite. So should companies deliberately send their people somewhere strange, uncomfortable, and awe-inspiring, and what actually happens to a team when they do?
You've got twelve people and one hour booked at next week's offsite. Can someone teach your team to do continuous discovery in that hour? Teresa Torres's answer is a flat no — and this episode is about why.
We now record almost everything — every meeting has an AI note-taker, and some people wear glasses that capture every word. So what does that do to our relationships when nothing is forgotten and everything can be fact-checked?
Is innovation the goal — or just a byproduct of solving customer problems well? In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of the most misused words in product: "innovation." Teresa makes the case that chasing novelty for its own sake pushes teams toward complex solutions that don't actually serve customers better, while Petra argues that simplicity and reduction can be their own kind of innovation.
What if the ideas you throw away tell you more about the health of your product process than the ones you ship?