Empower others, Transform organizations, and Elevate your career. Become a certified People Coach!
Vanessa Van EdwardsSummary
Marketers are increasingly recognizing the phenomenon of "bullspend," where ad campaigns generate impressive metrics like impressions but fail to deliver tangible results in terms of revenue. This trend has sparked discussions among professionals who emphasize the need to focus on effective spending rather than superficial metrics. The conversation highlights the importance of platforms like LinkedIn, which reportedly offers the highest return on ad spend among major ad networks, encouraging marketers to prioritize targeted advertising that translates into real business outcomes.
In the realm of communication training, a new certification program aims to equip individuals with science-backed tools to enhance interpersonal skills. The curriculum, developed over two decades, focuses on practical applications of communication strategies that can be tailored to various professional contexts. It targets two main groups: organizational leaders looking to improve team dynamics and coaches or therapists seeking to integrate communication techniques into their practices. The program emphasizes a community-driven approach, fostering collaboration among participants to support each other's growth and success in implementing the training.
Show Notes
For years, earnest students have asked me a version of this question:“Vanessa… how can I teach this work?”Today, I finally get to answer it.I just opened applications to be a Science of People Certified People Coach, and if you’re someone who already guides others — in your company, your community, or your practice — this might be the next step you’ve been waiting for.The People Coach Certification gives you my complete Science of People communication framework — the same frameworks I’ve used with Fortune 500 leaders, educators, entrepreneurs, and millions of students.It’s a rigorous, research-backed credential for leaders who want to help people transform their lives, their confidence and their communication.What This Program IsThe People Coach Certification is an 8 week program you can bring to your organization, your clients, your community. We give you the exact workbooks, slides and curriculum to help others be master communicators. We are looking for two types of Coaches:1. Intrapreneurs, Managers, & Organizational LeadersIf you want to be the go-to communication expert inside your team or company, this gives you the tools and credibility to do it. You’ll be able to:Lead communication-focused workshops.Coach colleagues with a proven, research-backed method. Get noticed by leadership as the person who elevates communication and strengthens team culture.This is an incredible add to your resume & professional toolkit no matter your industry or career goals.2. Coaches, Entrepreneurs, Educators, Social Workers & Faith LeadersIf you already support people — one-on-one or in groups — this framework gives you structure, tools, and science to take your impact to the next level.You’ll be able to:→ Guide clients through meaningful behavior change→ Deliver memorable, effective sessions that get rave reviews and truly ignite transformation→ Empower people with confidence and clarity→ Add a respected credential to your practice & resume.If you want to elevate your career by helping others, this certification is for you.About the CertificationI built this certification for busy professionals, so the learning is flexible — but make no mistake, it is rigorous. This is advanced training for people who want to teach, coach, and facilitate with depth, nuance, and integrity.A few important things to know before you apply:The program is application only: We’re looking for individuals who align deeply with our mission: people who are fiercely helpful, deeply service-oriented, and committed to using communication as a force for good. (And we would LOVE applicants from all over the world and all backgrounds!)This is cohort based learning. You’ll move through the program with a group of equally ambitious peers — sharing insights, practicing skills together, and learning in community. This keeps the experience energizing, supportive, and kind.We look for motivation and mastery. To be able to teach effectively, ideal applicants need a willingness to do detailed, challenging work, and a readiness to engage fully with the curriculum. If you put in the work, we promise you will walk away ready to teach.What You Get:Once accepted into the 2026 cohort, you get access to:→ The full certification curriculum (self-paced, finish in as little as 8 weeks)→ 8 live teaching sessions with me→ Core slides, workbooks, and 200+ page facilitator guides you can use with your clients or teams→ Proprietary assessments and tools you can use with students & clients→ Event logistics kits for running sessions online or in person→ A private community of People Coaches→ Access to our AI suite, including proprietary training tools for you and your students→ A final exam + official credential once you’ve mastered the frameworksImportant DatesThis 2026 cohort starts on January 12th and goes until April 1st. But you can already get sta Learn more about your ad choices. Visit megaphone.fm/adchoices
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