Show Notes
I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too.
Last year I wired Myron Golden over $375,000 to be one of his VIP clients for the year and I’ll tell you right up front that I’ve made over $2M in additional revenue running the plays he gave me.
But the money isn't the most important thing I got. It was a principle that changed the moment I hit "send." on the wire. It's the reason most people never get results from coaching, and I'll show it to you in this episode.
Chapters
00:00 Introduction: The Power of High-Ticket Coaching 03:57 The Role of Content in Building Trust and Pre-Selling 08:12 The Psychology of Buying: Worthiness and Self-Value 11:51 The Experience of Buying a $375K Coaching Program 16:02 The Importance of Demonstrating Worth and Confidence 20:07 The Paradox of Leaning Out to Attract Buyers 23:56 Lessons from Graham's $375K Investment in Myron 25:59 Group Coaching vs. One-on-One: The Value Shift 27:52 Selling Payoffs, Not Pieces: The Core of High-Ticket Offers 29:59 The Power of Selling in Terms of Results and Payoffs 31:52 The Paradox of Being Lean and Confident in Sales 34:07 The Mindset of Abundance and Self-Worth in Sales 35:55 The Impact of Your Attitude and Confidence on Sales 37:50 The Results of Investing in High-Level Coaching 40:13 The Importance of Doing the Work and Modeling Success 42:01 Why Better Coaches Cost More and Deliver Faster Results 43:52 The Power of Attention and Focus in Coaching 46:06 The Role of Content in Pre-Selling and Building Trust 47:54 The Value of Continual Learning and Growth 50:07 Resources for Building Your High-Ticket Business
💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com
📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/
📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook
✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/
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