Show Notes
"So what do you do?"
It's the most important question you'll ever be asked in business, and most entrepreneurs blow it every single time.
They start explaining. Their process, their method, their certifications. And you can literally watch the other person's eyes glaze over.
But there's one simple sentence that flips it. Say it the right way, and people lean in, ask for your card, and sometimes turn into clients on the spot.
And today, I'm going to hand you the exact formula. So stop explaining yourself… and let's make you irresistible.
Chapters
00:00 Introduction: The Power of the Right Message 00:40 Why Most Entrepreneurs Fail at the 'What Do You Do' Question 02:25 The Problem with Describing Tasks and Certifications 04:21 The Importance of Focusing on Transformation 05:51 The Magic Sentence: I Help Who Achieve What Without What They Dread 10:03 The Psychology Behind the 'I Help' Formula 13:22 Positioning as the Guide, Not the Hero 18:10 Defining the Core Transformation and Desired Outcomes 22:22 Crafting Your Irresistible One-Sentence Bio 30:50 Practical Tips for Using the Magic Sentence in Marketing
📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/
💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com
📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook
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