Episode #73 - Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼
Amazon Ads Raw DailyShow Notes
Episode #73 - "Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼"
Dive into the intricacies of Amazon's Search Query Performance Report. Discover how this tool can elevate your understanding of search query data, aid in effective decision-making, and enhance your brand's presence on the platform.
Hello and a hearty morning to all our listeners. It's a beautiful Wednesday, the 23rd of August. Welcome back to another episode of Amazon Ads Raw Daily. For our avid followers, and newcomers alike, we have something special today: a deep dive into the wonderful world of the search query performance report on Amazon. For the uninitiated, the Search Query Performance Report is nestled in the brand analytics section of Amazon. Think of it as your compass in the vast ocean of Amazon search queries. It's been my trusted sidekick for the past six months to a year. Why, you ask? It's because of the clarity it offers for decision-making. One of the recent reshuffles in Amazon placed this report under two main banners: search analytics and customer behavior analytics. The goal is to find your way to the former and download the search query performance report. The tool offers either a wholesome brand overview or a detailed snapshot for individual ASINs. You're also presented with choices for data granularity - weekly, monthly, or quarterly. However, a word of caution: this report doesn't paint the complete picture. It captures a mere fraction, primarily showcasing sponsored products and some organic data. While the report may suggest you're seeing the entire playing field, in reality, it could be just 20% of your actual data. But fret not, the key is in its directional and trend insights, rather than absolute figures. The data can be a tad delayed - usually by a week. But it's worth the wait, especially if you're patient enough to juxtapose it week on week. Doing so can shed light on how your PPC pushes impact search query volume. Interestingly, increased PPC expenditure might lead to a surge in search query volume, hinting at a deeper connection between the two. While the comprehensive view offers a broader perspective, the simple view, especially on a weekly basis, provides actionable insights. It helps distinguish high from low volume search queries, and map trends in impressions, clicks, and purchase share. Significantly, if your branded terms' purchase share dips below 80%, it's a glaring sign you need to up your game. The ASIN view, on the other hand, unfolds the top 10 products dominating a particular search term, revealing who the key players are. Aiming for the top 5 or even top 4 could equate to a better organic ranking. The ultimate aim? Boost your PPC and keyword strategies to increase your impression share. Before we conclude, here's some exciting news for all you data aficionados. Rumor has it, by year-end, we can anticipate the launch of the Search Query Performance Report API. This means automated data pull, making life significantly simpler for those managing numerous brands or ASINs. To wrap up, the Search Query Performance Report is a treasure trove, waiting to be harnessed. If you aren't using it already, now's the time. Wishing everyone a productive Wednesday, and we'll catch you in the next episode. Farewell! Hosted on Acast. See acast.com/privacy for more information.
More from Amazon Ads Raw Daily
Thanks for listening and if you like the podcast make sure to subscribe!
Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.
Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖
Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure. Description: Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space. Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate. Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels. Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!
Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱 Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns. Description: Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world. Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more. Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go! Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience. Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!