Show Notes
Welcome to our NYC mini series 🗽🤎
Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell you everything while it was still fresh: the new features, the big themes and what the next 6–12 months look like for anyone running ads.
In this episode:
💫 Meta Ads Creative Studio: deeper creative analysis, performance by demographic, and industry benchmarking
💫 Optimising for margin, lifetime value and profit, not just CPA
💫 Why your signal back to Meta matters more than ever (and how to fix it if you're a service business)
💫 Live shopping coming to Instagram, and running your lives as ads
💫 Incremental vs standard attribution, explained simply
💫 Reviews and sentiment showing up in ads, and why community-led brands will win
💫 The Meta MCP, AI and the "orchestration era," and why your media buyer is now the coach
💫 What US agencies told us over dinner (spoiler: it blew our minds)Stay tuned for Part Two!
💌 Links & resources:
30% OFF THE META ADS MASTERCLASS.
Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout
Connect With Us:
Instagram: @chainsocial
Instagram: @chainpod
Web: https://chainsocial.com.au/chain-pod/
Email: [email protected]
Training: www.chainacademy.com.au
More from Chain Pod
Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM.
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind.
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for building a high-quality audience while shoppers hold out, and November is your Super Bowl, where you stop testing and scale.
Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift with purchase, spend and save, BOGO, the hidden collection play, and why free shipping alone will get you unsubscribed.