The Black Friday Hangover: How to Rebuild Your Funnel Before Christmas (and Survive January)
Chain PodShow Notes
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM.
In this episode:
Why a new product drop is the best cure for the post-sale slump
Treating early December as a rebuild: excluding November visitors and shifting budget to add-to-cart and checkout campaigns
Gifting angles and shipping cut-off urgency across email, abandoned carts and your site
Free express upgrades and gift card offers that bring customers back in January
Why January is the "graveyard month", and why cheap ad costs make it the perfect time to build audiences
That's a wrap on our Black Friday series. Next up: Our exclusive NYC Takeover, three-part series.
💌 Links & resources:
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More from Chain Pod
Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind.
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for building a high-quality audience while shoppers hold out, and November is your Super Bowl, where you stop testing and scale.
Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift with purchase, spend and save, BOGO, the hidden collection play, and why free shipping alone will get you unsubscribed.