Show Notes
** EPISODES 1 & 2 - TUESDAY 26TH SEPTEMBER **
Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.
See what's coming up at: https://thechallengerproject.com/lets-make-this-more-interesting Hosted on Acast. See acast.com/privacy for more information.
More from Let's Make This More Interesting
In this episode Adam explores what it takes to use surprise effectively as an integral part of a challenger’s strategy. His guest is Kyrsten Halley, the former Marketing Director of Aldi UK, part of a team that for years has been putting the purposefully unexpected into the drudgery of the weekly grocery shop. One of the key ways Aldi has grown to become one of the Big Four in the UK.
In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for the world-famous Aardman Animations, besides her own projects, and a winner of jury prizes throughout Europe for her work.
What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night? For two years?
How engaging do you have to be, really, to break inertia? To disrupt beliefs? And what does that take in your communication and in your culture?
In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we need to go about finding those big, engaging ideas that will disproportionately impact the success of our business.