
Show Notes
SoundCloud is at a turning point, and CEO Eliah Seton takes us inside the strategy shaping its future.
In this conversation, we break down how SoundCloud evolved into a two-sided marketplace for artists and fans, why it moved on from potential sales, how it's embracing AI, and doubling down on the moves that work best for both creators and fans.
CHAPTERS
03:34 Update on a Potential Sale
08:23 How SoundCloud is Structured Today
21:20 AI Principles
33:23 Financial Health and Profitability
SPONSORS
Chartmetric: Listen in for our Stat of the Week Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
More from Trapital
I sat down with Steve Boom, VP of Audio, Twitch & Games, at the 2026 Trapital Summit to talk about the competition for your attention. Boom oversees Amazon Music, Wondery, Twitch, Audible, and more.
Brazil’s biggest music stars can build massive audiences at home, while Nigeria’s global stars often find most of their listeners abroad. Both are finding success, but the paths to building those audiences look very different.
Kevin Shivers started in an agency mailroom at 31. Today, he’s Co-President of Music at THE·TEAM, representing artists including Tyler, the Creator, Leon Thomas, and Kali Uchis. His approach to building the agency centers on teamwork, developing artists, and what he calls “unreasonable hospitality.”
KevOnStage has millions of followers, a growing production company, and the largest creator deal Tubi has signed to date. But live touring still drives roughly 60% of his revenue, while his TV shows are more about building his long-term business.
I sat down with Primary Wave CEO Larry at the Trapital Summit.