Summary
Marketers are increasingly vocal about the phenomenon known as "bullspend," where ad campaigns generate impressive metrics like impressions but fail to convert into tangible revenue. This disconnect is prompting calls for a shift in focus from vanity metrics to actual sales performance, particularly on platforms like LinkedIn, which is noted for delivering high returns on ad spend.
In a separate discussion, Dr. Gerber shares insights from his extensive experience with low-carb diets and nutritional ketosis. He emphasizes the metabolic advantages of ketones as a fuel source for the brain, particularly in the context of endurance sports. He recounts historical perspectives on dietary practices, including the Inuit diet, and highlights research demonstrating that a well-formulated low-carb diet can enhance fat oxidation and reduce inflammation, ultimately improving athletic performance.
Dr. Gerber also addresses common misconceptions about dietary fat, particularly saturated fat, arguing that it can be a beneficial energy source when consumed as part of a low-carb diet. He concludes by advocating for a balanced approach to nutrition that includes adequate salt intake and the right types of fats, while also encouraging further exploration of the benefits of nutritional ketosis for both health and performance.
Show Notes
Dr. Phinney is a physician-scientist who has spent 35 years studying diet, exercise, fatty acids, and inflammation. He has published over 70 papers and several patents. He received his MD from Stanford University, his PhD in Nutritional Biochemistry from MIT, and post-doctoral training at the University of Vermont and Harvard. Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Low Carb Down Under
Type-2 diabetes, heart attack, stroke, dementia, cancer... the incidences of these and more diseases have been soaring in recent decades. Why? Because our diet is chock-full of sugars, refined carbohydrates, seed oils and ultraprocessed foods. Australian of the Year 2020 Dr James Muecke AM poses real food solutions to our epidemic of dietary ill-health, in a short video narrated by acclaimed actress Heather Mitchell AM.#justeatrealfood Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Benjamin Bikman earned his Ph.D. in Bioenergetics and was a postdoctoral fellow with the Duke-National University of Singapore in metabolic disorders. He is currently a professor of pathophysiology and a biomedical scientist at Brigham Young University in Utah. Dr. Bikman's professional focus as a scientist and professor is to better understand chronic modern-day diseases, with a special emphasis on the origins and consequences of obesity and diabetes, with an increasing scrutiny of the pathogenicity of insulin and insulin resistance. He frequently publishes his research in peer-reviewed journals and presents at international science meetings.Dr. Bikman has long been an advocate of a ketogenic diet in light of the considerable evidence supporting its use as a therapy for reversing insulin resistance. His website InsulinIQ.com promotes dietary clarity, healing, and freedom through evidence-based science about insulin resistance. Employing cell-autonomous to whole-body systems, Dr. Bikman's recent efforts have focused on exploring the intimate associations between the metabolic and immune systems. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Karen Dwyer graduated from The University of Melbourne in 1994 and completed physician training in Nephrology in 2001. She completed her PhD in 2004 through the University of Melbourne and then spent two years in Boston, USA.As a nephrologist and transplant physician, Dr. Dwyer has a keen interest in metabolic health. In 2020 she became a fellow of the Australasian Society of Lifestyle Medicine and is undertaking training through the Society of Metabolic Health Practitioners. Karen is passionate about improving the health and well-being of the community taking a holistic and integrated approach with an emphasis on lifestyle management.Until recently, Dr. Dwyer was Clinical Director at Kidney Health Australia and Professor of Medicine at Deakin University. Karen has published over 100 peer review articles with her research interest being adnosine signalling in kidney transplantation. In 2021 she was presented the inaugural Burnstock Lecture for her contribution to the field.The highlight of Karen's clinical career was as the lead physician for Australia's first hand transplant in 2011 which was recognised with Quality Award by St. Vincent's Health Australia. Karen has served on the council and executive of the Transplantation Society of Australia and New Zealand and is currently the Oceania representative on council for the International Transplant Society. In 2018 Karen was awarded the Leader in Transplantation Award for gender equity advocacy.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Kieron Rooney, BSc (Hons); (RNutr.); PhD, is a Senior Lecturer in the Faculty of Health Sciences at the University of Sydney.He completed his PhD in Biochemistry in 2004 and for the past 10 years has investigated both human and small animal studies investigating the role of diet and physical activity on parameters of fuel storage and utilisation as they pertain to dysregulated metabolic states such as obesity and type 2 diabetes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Prof. Nasim Salehi is a Professor of Healthcare Innovations at Bond University (Faculty of Health Sciences & Medicine). With two decades of academic and industry experience, Nasim is a recognised leader in the interconnected domains of health promotion, healthcare management and leadership. She is a strong advocate for integrated, holistic, and compassionate health services across health, social, and community care settings. Her impactful research has significantly influenced policies and practices at various levels, including contributions to the World Health Organization (WHO).Prof. Salehi's mission focuses on two key areas: empowering transformative leaders to drive positive changes in personal lives, communities, and society at large, while championing proactive, sustainable, and functional healthcare strategies that emphasise preventive care and empower individuals to take control of their health. By fostering leadership and advocating for health empowerment, her aim is to to create a significant impact on both individual well-being and broader healthcare systems.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices