Female Founder World

The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It

Female Founder World

Show Notes

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic.

In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there.

Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today. And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user.

Try Omnisend at Omnisend.com and use code FFW50 for 50% off.

Learn more about your ad choices. Visit megaphone.fm/adchoices

More from Female Founder World

Oct 6, 2026

Get 15% off your Female Founder World Summit ticket with the code JASMINE15: femalefounderworld.com

Oct 1, 2026

This week, Jasmine, Nat and Paige break down Emma Grede's viral take on personal branding and whether you need one to build a business, then dig into Revolve's $15 million investment in 437 and what founders can learn from how it came together. They also unpack the week Fenty Skin, Glow Recipe and Huda Beauty all launched near identical eye patches.

Sep 21, 2026

We are back! Female Founder World Summit is happening November 15th in New York City at Chelsea Piers with early speaker revealed here first (Tara Bosch, Kira Mackenzie Jackson, Nadya Okamoto), Nike's S&P 500 exit is a signal legacy brands are losing ground to founder-led ones, we have a wild story about The Prospector's Club, Meta is kind of turning Instagram into a paid B2B tool, microdramas are trending, and we need to dive into the Beis/Samsonite acquisition and what its 1x revenue multiple says about brand value right now. There's a lot ot cover in the group chat today.

Sep 1, 2026

Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn.

Aug 27, 2026

There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is and how it works in this week's episode of the Build In Public Challenge Presented by Adobe Express.

See all episodes →