WP Product Talk

How WooCommerce MCP Unlocks the Next Wave of Product Innovation

WP Product Talk

Show Notes

In this episode of WP Product Talk, hosts Zach Katz and Ian Meisner dive into the potential of MCP (Model Context Protocol) for WooCommerce product builders. Joined by Nik McLaughlin from SkyVerge, the discussion covers how MCP enables apps, tools, and AI models to communicate, its readiness for real-world use, and whether it's worth the investment.

This episode explores the technical intricacies of MCP, its potential applications, and how it could revolutionize everything from store management to customer experience. They also tackle the challenges, risks, and the future of MCP in the WordPress ecosystem. Tune in for insights on how this technology could unlock new opportunities for product owners and developers.

More from WP Product Talk

Oct 3, 2026

Should your WordPress product business expand to Shopify? For plugin and SaaS owners, Shopify can look like a compelling opportunity to reach a new market—but expanding to another ecosystem also brings new technical challenges, customers, competitors, marketplaces, and support demands.

Sep 2, 2026

Pricing is one of the biggest growth levers for a WordPress product business, yet it’s easy to get wrong. Price too low and you leave revenue on the table or attract customers who aren’t a great fit; price too high and you may limit the market you can reach. Jason Cohen, founder of WP Engine, returns to WP Product Talk with co-hosts Zack Katz and Katie Keith to explore how product businesses can use pricing strategically to drive sustainable growth.

Sep 2, 2026

Influencer marketing can be powerful for tech products, but the playbook isn’t quite the same as it is for fashion, lifestyle, or consumer brands. On September 30 at noon Eastern, Britt Celata of Automattic joins WP Product Talk with co-hosts Katie Keith and Matt Cromwell to take us behind the scenes of building an influencer marketing program for a tech product, using WordPress.com’s “Stories Worth Hosting” campaign as a real-world case study.

Sep 2, 2026

What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results.

Sep 2, 2026

Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this special episode of WP Product Talk, Matt Cromwell, Katie Keith, Zack Katz, and Ian Misner dig into the real-world growth strategies behind three WordPress products that are growing right now: Nimesh Patel of Multidots, Mike McAlister of OllieWP, and Robin Pietersen of FooEvents.

See all episodes →