Summary
Marketers are increasingly frustrated with the concept of "bullspend," where ad campaigns generate impressive dashboard metrics but fail to translate into actual revenue. This disconnect highlights the need for a more effective approach to advertising, with a particular emphasis on the importance of seeing tangible results rather than just reach. LinkedIn is noted for delivering the highest return on ad spend among major networks, encouraging marketers to focus their efforts there.
In discussing goal-setting strategies, executive coach Caroline Adams Miller critiques the widely used SMART goals framework, suggesting it often leads to low aspirations without proper guidance. She advocates for goals that are both challenging and specific, categorized as performance or learning goals. Neuroscientist Anne-Laure LeCoumphe offers an alternative in her book "Tiny Experiments," promoting a shift from rigid timelines to a more fluid approach that fosters curiosity and growth. Dan Heath, in his book "Reset," emphasizes the importance of identifying leverage points to maximize results with minimal effort, suggesting a reevaluation of how resources are allocated for goal achievement.
Show Notes
3 Books to Kickstart Your New Year's Resolutions
26 Dec 2024
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Will you make good on your New Year's resolutions? Three new books offer strategies to help: Big Goals by Caroline Adams Miller; Tiny Experiments by Anne-Laure Le Cunff; and Reset by Dan Heath.
Read the full article by Stefanie Fernández, associate editor at HBR, here: https://s.hbr.org/4gIei2V
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