Show Notes
Tara moved to Dubai 17 years ago thinking self-help books were for people in a cult. Then she opened her second salon, hit a wall, and everything changed. Now running one of Dubai's most iconic salon groups with 100 staff, she sits down with Noona for one of the most honest conversations on the podcast yet. About scaling too fast, burning out, nearly losing everything, and what it actually means to build a business with purpose.In this episode: Why she once thought self-help was a cult The moment she realised she was the problem How scaling quickly made her lose sight of herself Building AI dashboards with no tech background Why she nearly sold everything to do what she actually loves What the eight pillars of wellness taught her about burnout The identity shift that changed how she leads Watch on YouTube: https://www.youtube.com/@limitlessbynoona
Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond.
"The only person you can rely on is yourself. Either excuses or action."
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Callum and Paul, the stylist and colourist behind By The Boys in Dubai, were weeks from moving to LA and filming a Netflix show when COVID shut everything down in March 2020. They had already handed back their UK salon, given up the house and thrown the leaving party, so they moved to Dubai and built a brand people were chasing before it had a front door.Across 44 minutes with Noona Nafoosi, you get the full LA story, how Callum grew his first salon from age 19 to a £2 million turnover with 42 staff, why By The Boys pays uncapped commission instead of salaries, and the emotional weight hairdressers carry for their clients. It ends with the plans for salon number 2 and a round of Noisy Noona questions that nearly broke the host.Chapters:00:00 Introduction02:50 The LA dream and Netflix04:32 COVID and the Dubai pivot06:11 A stylist and colourist double act11:23 A salon with no door18:18 Dyslexic at 19, £2 million later21:00 Hairdressing's hidden millionaires23:05 No salaries, uncapped commission24:46 The trauma bomb behind the chair30:13 Nosy Noona questions40:41 Salon number 2Connect with Callum & PaulInstagram: https://www.instagram.com/bytheboysdubai/ https://www.instagram.com/paulstandenmay.colour/ https://www.instagram.com/callumstandenmay/Work with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → [email protected] Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.Subscribe so the next Limitless Podcast conversation lands in your feed automatically.Subscribe to the Limitless Podcast for new episodes with Noona Nafousi every week.
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