Show Notes
"Preparation feels like progress. It's not." Welcome back to The Speaker Lab Podcast! After thousands of calls with speakers at every stage, host Dan Irvin has noticed something: it stops sounding like thousands of different stories and starts sounding like the same three. The names change. The cities change. The topics change. But the place where people are stuck? Almost always one of three patterns. In this solo episode, Dan breaks down the three speaker archetypes he sees on repeat — the Two-Year Thinker, the One and Done, and the Plateaued Earner — and gives you the honest, direct truth about what's actually keeping each one stuck. If you hear yourself in one of these today, that's not a bad sign. That's the first move. You'll learn: Why studying, researching, and redesigning your logo for the third time is not the same as building a speaking business Why "I just need to figure out my topic first" is almost always code for something else What happens when a great talk goes nowhere — and why it's not because the moment was a fluke Why the relationship and the room were always the real asset (not the talk) How speakers who are already getting paid hit a wall — and why it's a strategy problem, not a skill problem Why the thing that got you a $1,000 fee will not get you a $10,000 fee How Dan went from a self-described two-year thinker to eventually buying the company that taught him The one thing all three archetypes have in common — and what actually breaks the pattern Why "my situation is different" might be the most expensive sentence in your speaking business What 17,000 speakers who've broken through all have in common And much, much more!
"You are not lacking talent. You're not lacking passion. You're not lacking a message. You're lacking a system." -- Heard yourself in one of those patterns? That's exactly the conversation Dan has on every Speaker Business Assessment call. Grab a free 15 minutes at thespeakerlab.com/SBA — no pitch, just a real look at where you are and what to do next. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Because a plan that you make alone on the last night of the year is a wish. And a plan you build in a room with coaches looking at your numbers and speakers holding you to it. Now that is a commitment and commitments are what get you booked and paid to speak."
"The audience first plan is not really a strategy. It's a hiding place. Because posting into the void is safe. Nobody tells you no."
"I made a decision in my head, I'm going to America. I'm going to come here, build a business, live a life, get a green card, then get citizenship, do it all above board. But the decision was massive. How do I make it stick?" Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight, Dan pulls up a chair with Julian V. Taylor — a British-born media entrepreneur who spent more than two decades building businesses on both sides of the Atlantic. Julian started in magazine publishing in London, launched RedCoat Publishing in Boston, and produced television for networks like the History Channel and Discovery. Now he speaks to CEOs and leadership teams through his workshop, "Decisions That Stick," part of his broader Bold Bridge Method for working with the C-suite. Julian walks through how a couple of outreach phone calls landed him in front of Vistage groups — one of the toughest rooms there is — and what it was like running his first workshop for a brand-new group in Tallahassee after losing his voice on a London work trip. He breaks down the hands-on tools he brings into those rooms, including a Decision Contract (each participant writes a contract with themselves to keep a decision on track) and a Consequence Ladder that maps where a choice actually takes you. He also gets honest about the session that didn't go well: a third workshop with too many people dialing in remotely, a score that came back below where it needed to be, and the rule he built from it. But the real surprise? The content wasn't the hard part. Julian expected building his curriculum to be the biggest climb. It wasn't — that flowed naturally. The brick wall was everything else: who to call, who to talk to, and the hours it takes to work the phones. Dan and Julian dig into what's actually working now — from a longtime friend who told Julian poolside that his team needs exactly what he teaches, to Vistage chairs recommending his workshop to other chairs. Dan coaches on depth over breadth (go deeper into rooms you've already been in before going wider) and the 85/15 reality of speaking: maybe 15% of the time is on stage, and the other 85% is everything that gets you there. Whether you're building your first workshop, trying to crack into executive peer groups, or grinding through the middle stretch where the content is ready but the pipeline isn't — this conversation is full of practical, honest insight on what it actually takes. You'll learn: How two outreach calls to business owners in Ohio turned into three back-to-back Vistage meetings in Florida Why Julian ran his first Vistage workshop with almost no voice, and why not overthinking it helped The Decision Contract: the agreement each CEO writes with themselves, on paper, to keep a decision on track The Consequence Ladder, Julian's three-lane interstate for seeing where a decision's consequences push you Why you can't blanket-call or blanket-email Vistage chairs, and what to do instead What a low score on his third workshop taught him, and why he now turns down rooms full of people dialing in remotely The part Julian expected to be hardest (building the content) vs the part that actually is (finding planners with an event six months out) Dan's 85/15 rule: how little of a speaking business actually happens on stage Why a friend's comment by the pool and chair-to-chair referrals beat a bigger list, plus Dan's case for 30 minutes of outreach a day How speaking pulled Julian into consulting, including a succession plan for an owner whose four kids are buying the business
"The famine is not caused by the famine. The famine is caused by what you did not do during the feast."
"Undercharging is not humility. It is a positioning problem and oftentimes a confidence problem. And that confidence problem is wearing a humble costume."