
Show Notes
Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into.
Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision.
You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home.
Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in.
In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours.
Practical for fitness studio owners, gym owners, Pilates business owners, yoga studio owners and any wellness studio founder whose team is showing up for shifts but not for the mission.
Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up
Want the Vision Book template Doza references in this episode? Get the exact rip-and-raid template delivered to your inbox → https://bit.ly/p-vision-book-template
CHAPTERS
00:00:00 — The one thing every business problem comes back to 00:00:36 — Ryan: why I quit a $1M studio 00:02:36 — What would've made me stay 00:03:10 — The Vision Book: 3 years, present tense, magazine format 00:04:02 — What actually goes in a vision book 00:04:39 — No vision, no fork in the road 00:05:34 — Why a clear vision creates instant buy-in 00:06:31 — Case study: She Can 00:09:21 — Case study: New Strength 00:12:29 — Case study: More Time Academy 00:14:43 — Case study: Frontline 00:18:21 — Case study: G3 King of the Mountain 00:23:32 — Your team will not get excited about a number 00:24:34 — Monday morning move 00:25:30 — The Geronimo manifesto, read live
More from Geronimo Unfiltered
👉🏼 Thought about selling your studio more than once? Book a Strategy Call with my team and we'll find what's actually keeping you stuck.
👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call.
👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework
👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template
There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation