#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

BONUS: special 'uncut' episode. Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend. Guest Bios: Simon Hawk is the founder of https://www.thedecisionexpedition.com/ What to listen out for: 05:00 What is Neuroscience 10:50 The nerd bot awakens – Choice Architecture 16:55 Simon’s experience with BIG corporate brands 20:40 How can you exercise neuroscience techniques 25:30 Semantic Markers 28:37 What are the benefits of applying neuroscience into your marketing 35:11 Associative memory 36:22 What is Neuroplasticity Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80’s gear and look at the old-school methods that many businesses are still using with great success today such as: Direct mail Telemarketing Referrals Networking

BONUS: special 'uncut' episode – Part Two. Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 2:12 Jessica talks about the benefits she has found working together with her sister Lou. 5:45 The personality traits Jessica draws upon as a business leader. 8:58 Jessica’s inciting event which pushed her onto her own business path. 12:48 Jessica’s most inspiring famous entrepreneur. 17:34 A killer hack from the founder of So Syncd 19:57 Nerd SUPERPOWER 22:09 Jessica’s Mental Habit to channel her creativity Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

BONUS: special 'uncut' episode. Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 4.33 How the So Syncd app works 7.27 Darren tells us his personality type and it is SPOT ON! 11.30 Does the So syncd app attract a certain personality? 13.54 The beginnings of so syncd 21.09 Jessica talks to us on the topic of market share 23.49 Jessica awakens our NERD bot Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch withus here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

BONUS: special 'uncut' episode. Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Suzette Bailey is the founder of https://simplemarketing.ai/ What to listen out for: 0.55 Suzette Bailey's Journey to becoming the founder of a content AI company 11.54 When Humans & AI work together 16.24 The traits Suzette draws upon as an entrepreneur 20:21 Suzette's Drive 25.07 The definition of bootstrap 25.51 Who Suzette draws inspiration from 29.23 Suzette's one killer hack 34.55 Gut Reaction Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy