Show Notes
Can you want a successful, profitable, growing business… without wanting your business to consume your entire bloody life? I’ve been thinking about this a LOT. Because I am ambitious. I like making money. I like growing. I like having ideas and seeing what I’m capable of. But I also increasingly want my life — and my business — to feel simple. And for a long time, I think I subconsciously believed those two things contradicted each other. There’s a particular version of ambition online that seems to mean MORE. More revenue. More followers. More employees. More offers. More launches. More content. More platforms. More visibility. None of those things are inherently bad. But somewhere along the way, growth became synonymous with complexity. So in this episode of The It Girl Show, I’m asking a different question: What are you actually ambitious FOR? Because maybe you want more revenue without more working hours. Maybe you want more visibility without spending more time creating content. Maybe you want a bigger audience without sharing your entire life online. Maybe you want a very successful business without building an enormous company. That isn’t a lack of ambition. It’s getting considerably more specific about what you actually want. Inside this episode, we’re talking about: Why more doesn’t automatically mean better in business
How pregnancy changed the way I think about ambition, work and what I actually want my business to require from me
Why a simple business and an easy business are NOT necessarily the same thing
The danger of solving every business problem by adding another offer, platform, launch or strategy
Why I’m increasingly asking, “How can I make what already exists work better?”
How the MORE = BETTER mentality shows up in content creation
Why creating more content isn’t always the answer when your content isn’t doing what you want it to do
How better skills, batching, banking, reusing and repurposing can reduce how much your content depends on you constantly creating something new
The questions I’m using to decide what deserves my time, energy and attention as my business — and life — change
Because I don’t want to help you become less ambitious about what your content can do for your business. I want to help you become less dependent on constantly creating it. The goal isn’t small business = good and big business = bad. It’s to stop automatically chasing somebody else’s version of success and intentionally build towards the version you actually want. And if content is currently one of the things making your business feel considerably more complicated than you’d like, I’ve got something free to help you start simplifying it. It Girl B-Roll gives you seven useful clips you can film in less than 30 minutes, so you can start building a bank of content you can actually use instead of constantly wondering what the hell you’re going to film next. Grab It Girl B-Roll: https://oliviabosserteducation.thrivecart.com/it-girl-b-roll/ Come say hi on Instagram: https://www.instagram.com/oliviabossert/
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