Show Notes
Coding Chats episode 42 - Joe Woodhouse shares his journey with John Crickett - from a young software enthusiast to a non-executive director. He discusses the importance of customer engagement in software development, the balance between customer needs and technical solutions, and how he navigated his career without traditional management titles. Joe emphasizes the value of diversity in boards and the 'jobs to be done' theory, illustrating how understanding the underlying needs of customers can lead to better solutions and business outcomes.
Chapters 00:00 Journey into Software Development 05:55 Customer-Facing Roles and Solution Architecture 11:56 Soft Skills in Tech 17:52 Transitioning to Non-Executive Director 37:36 The Impact of Diversity on Board Performance 41:44 Disagree and Commit: A Misunderstood Concept 47:09 The Importance of Being Heard and Understood 52:56 Building Trust Through Authenticity
Joe's Links: https://www.linkedin.com/in/joewoodhouseengineer/
John's Links: John's LinkedIn: https://www.linkedin.com/in/johncrickett/ John’s YouTube: https://www.youtube.com/@johncrickett John's Twitter: https://x.com/johncrickett John's Bluesky: https://bsky.app/profile/johncrickett.bsky.social
Check out John's software engineering related newsletters: Coding Challenges: https://codingchallenges.substack.com/ which shares real-world project ideas that you can use to level up your coding skills. Developing Skills: https://read.developingskills.fyi/ covering everything from system design to soft skills, helping them progress their career from junior to staff+ or for those that want onto a management track.
Takeaways Joe's passion for software began in primary school. He transitioned from individual contributor to non-executive director through diverse experiences. Customer engagement is crucial for effective software solutions. Balancing customer needs with technical capabilities is essential. Management roles are not the only path to leadership. Diversity in boards can enhance company performance. Understanding the 'jobs to be done' theory is vital for effective sales and marketing. Soft skills are critical for success in technical roles. Curiosity and understanding others can lead to better collaboration. Disagreeing constructively can foster innovation and trust.
More from Coding Chats
Coding Chats Episode 83 - In this episode, VB from OpenAI’s developer experience team explains why he thinks plan mode is obsolete and how coding agents have shifted from step-by-step instructions to outcome-driven, long-running work. We cover how to write a good agents.md, why tests still matter when agents write the code, spec-driven development, and why cloud agents may be the future of dev tooling.
Coding Chats Episode 82 - John talks with Dave Westgarth, head of delivery at a Databricks consultancy. Dave shares his path from a psychology degree and McDonald's into tech, and they discuss why the Scrum Master role is so misunderstood, how it differs from a delivery manager, and whether either needs to be technical.They also look at how AI is changing delivery work. Faster code just moves the bottleneck upstream, John argues there's no AI-specific skill you can't learn in a day, and engineering fundamentals are what make AI useful.
Coding Chats Episode 81 - Ben Howdle talks to John Crickett about being a first time CTO in a start-up. Ben, author of The First CTO, shares what changes when you move from building technology to leading a technical team: the pressure, the trade-offs, and the realization that writing code is only part of the job.Drawing on startup experience and lessons learned the hard way, Ben discusses how to balance quality against runway, manage people, and communicate technical decisions in terms that founders and other non-technical stakeholders can understand. He also explores why resourcefulness, resilience, and comfort with ambiguity matter so much—and why CTOs often spend more time selling ideas than they expect.Whether you’re stepping into your first CTO role or leading a technical team at an early-stage company, this conversation offers candid insights into the realities of technical leadership.
Coding Chats Episode 80 - start-up advisor Alexander Berkovich shares his expertise on building successful start-ups, hiring strategies, CTO roles, and the importance of communication between technical and business teams. Discover practical tips for navigating the challenges of early-stage companies and how to align technical excellence with business goals.
Coding Chats Episode 79 - Richmond Alake, Director of AI Developer Experience at Oracle, joins John to discuss agent memory — how AI agents store, retrieve, and adapt to information. He argues that developers building memory on flat files are naively reinventing the database, and that once you factor in concurrency, security, and scalability, a proper database is inevitable. The conversation covers the full memory stack and how Oracle's AI database keeps embeddings and data together without shipping sensitive information to external providers.