8. Why Your Marketing Isn't Working (and what you can do about it)
Best Business Podcast with Rosie HoltShow Notes
As entrepreneurs we make plenty of mistakes - here's how you can avoid common marketing mistakes which are costing you time & money If you're working hard but your marketing isn’t doing what it should, this episode is for you. In this episode I'm sharing the five biggest sales and marketing mistakes I see founders making and more importantly, how to fix them. If this episode resonates with you, you'll love my upcoming masterclass where you will learn the 5 pillars of a profitable business, so you can earn more, stress less and still have time do to the things you love. → Grab your ticket here In this episode I unpack the five mistakes I see almost every service-based business making; mistakes that waste your time and leave you feeling like you're constantly working harder than everyone else. I go deep on why revenue goals matter, why understanding your customers changes everything, how email marketing is still one of your greatest business assets, why creating more content isn't the answer and the importance of measuring what's actually working. This isn't about adding more to your to-do list. It's about simplifying your business so every marketing decision supports your revenue goals. Why every business needs a revenue goal (and why guessing won't cut it)
The biggest mistake people make when trying to attract more clients
Why your email list is one of the most valuable assets in your business
How creating less content can generate more leads
Why selling doesn't have to feel uncomfortable
The importance of measuring your marketing instead of relying on instinct
How small changes compound into long-term business growth.
Once you know exactly what you're working towards, every marketing decision becomes easier. Instead of posting because you ‘should’, you're creating content with purpose. They buy solutions to problems they have. The better you understand your audience, the easier marketing and sales become. Start repurposing more. One great piece of long-form content can become weeks of emails, social posts, blogs and podcasts—saving time while building consistency. Join my live Masterclass on August 26th: The 5 Pillars of a Profitable, Scalable Business 🎟 Get your ticket here Want a profitable, successful business, without the overwhelm or burnout? Work with Rosie
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In a world competing for attention, how do you get your business noticed? Your marketing might be good, so why are you being ignored? We're all scrolling endlessly (did you know we all scroll about 2km per day?) so we need to stand out which means we need to think beyond a social media strategy for our business. In this episode, I have the pleasure of chatting with creative strategist Shay Starrenburg about the attention economy. Shay is the Creative Director of Idyllic studio in New Plymouth, New Zealand and they know a thing or two about creating eye-catching campaigns, unexpected social media ads and IRL stunts which have people going WTF is this?! This is a seriously fun masterclass in getting noticed. In this episode Rosie and Shay unpack what your business needs to capture attention in an increasingly crowded digital world. If you're posting but wondering why no-one is noticing you, this episode will help show you how to go from unnoticed to all eyes on you (without creating more content. 1. Good marketing isn't enough if nobody notices it. You can have an amazing product, service or idea but if your marketing blends in, in the feed, your audience will scroll right past it. 2. You don't need a massive budget to get attention. Some of Shay's most memorable campaigns have been low-budget. Idyllic’s phone booth campaign was built and filmed simply. It was the idea that did the heavy lifting. 3. Look outside your industry for inspiration. One of Shay's best pieces of advice? Stop copying what everyone else in your industry is doing. Look at businesses in completely different industries. Find something that works there and ask yourself ‘How could we make that work for us?’ Where to find Shay Founder and Creative Director of Idyllic, a creative agency based in New Plymouth. She and her team work across design, marketing, websites, photography and video, with a particular love for ambitious businesses that are willing to push beyond the obvious. You can find Shay and explore some of Idyllic's wonderfully bonkers campaigns at idyllic.nz. 💻 Want help building a profitable, scaleable business? Explore Rosie's coaching programs and workshops. Let's Work Together Or book a call with Rosie to see which program is right for you Insta LinkdIn YouTube Free Resources My favourite snippetsWhere to find Shay Resources & LinksKeep the conversation going on my other channels