Show Notes
Season 2: 'Product development', Episode 1
All Great Products Start Out As An Idea. In This Episode Product Design Experts And Leading Entrepreneurs Reveal How The Secrets To Design Thinking For Success.
Guest Bios:
Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.
Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)
What to listen out for:
3.05 The story of Fender guitars and their hit product 'the Stratocaster'.
6.48 Henry Ford quote on product development
9.50 Jony Ive and the iPhone design
10.35 The 'Double diamond' framework
14.09 The 'Five W's' framework
18.05 'Customer value pyramid' - tool
18.45 'How might we statements' - tool
23.26 Why product design frameworks are so important
25.00 'Jobs to be done' framework
33.45 What it's like to work in product design at Uber
35.00 Building products vertically vs horizontally
39.50 The origin story of Viking whisky bar Mjolner
43.04 The role of creativity in product design
53.00 Create a product that is better than the person expected, that's when you're winning
57.54 NERD UNDER PRESSURE - regular segment
Resources and links:
History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s Thinking fast and slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/ Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up. *****
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