#92: Referrals, Routines & Rural Selling (Wes Shaeffer The Sales Podcast feature)
The Rural Sales ShowShow Notes
What does it really take to succeed in rural sales? In this feature episode of The Sales Podcast with Wes Shaeffer, St John Craner shares his journey from a corporate marketing background to becoming one of Australasia’s leading rural sales trainers. He explains why rural selling demands a different mindset, one grounded in psychology, consistency, and service over pushy sales tactics. You’ll learn: Why referrals are the lifeblood of rural business growth
How to build daily sales routines that create consistency and resilience
The psychology behind selling in rural markets — and why mindset matters most
Why the most important sale is the one you make to yourself first
How to move from selling to serving, and build trust that lasts
Practical strategies for finding clients and deepening relationships
If you’re in rural sales, agribusiness, or B2B markets, this episode gives you a clear blueprint for building a referral-driven, service-led business that thrives long term. 🎧 Listen now to discover how routines, psychology, and service can transform your rural sales success. +++ Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here. Connect with or Follow me on LinkedIn. Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here. To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here. For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here. For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
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