Show Notes
As an academic Bob has published extensively on social enterprise business models including Cafédirect and is a trustee on the board of the Fairtrade Foundation. Before his life in academia Bob worked as Head of Sales at social enterprise, Divine Chocolate.
Bob explains why the traditional pursuit of business profit is destructive and offers advice to businesses and consumers on what we can do in our daily lives to do better and make change.
He explores where our food comes from and comments on the fragility of a food system under threat and how beneficial it is for academia and business to work together in finding solutions.
And we also gain insight from Bob’s marketing expertise as he tells us what’s important for a social enterprise to get right and how rewarding working in the sector has been.
More from Building Better Business
In this Fairtrade 30th special, John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative.
Sahil Kher, Good Law Project; Zack Polanski, Deputy Leader of the Green Party; Becky Annison, Chancery Lane Project; Mhairi Littlewood, Better Business Act
Martin Ndegwa, Mutira Coffee Farmers Association; Emily Pearce, Co-op & Hans Perk, Okiocredit
Helen Bird, Business Lead Head, WRAP; Lucy Reynolds, CSR Communications VP, Boots; Lee Man, Head of Community Fairtrade and Regenerative Sourcing, The Body Shop.
Alex Maitland, Oxfam International; James Ghaffari, B Lab & Lebi Hudson, General Manager of RSTGA cooperative in Tanzania + Cafédirect Director