Your Digital Reputation

45. Christina Hobbs, Future Group | How strategic are you on LinkedIn?

Your Digital Reputation

Show Notes

In this episode of Your Digital Reputation, host Roger Christie explores the strategic use of LinkedIn with guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group. They discuss how LinkedIn can be a valuable tool when used strategically, beyond just self-promotion. Christina shares insights on leveraging LinkedIn for business success and professional advancement, highlighting the importance of a thoughtful approach to networking and branding on the platform. Tune in to gain valuable tips on maximising your digital presence and reputation through LinkedIn.

TIMESTAMPS: [00:01:46] Early LinkedIn experience and career growth. [00:06:26] The need for visibility and understanding. [00:10:32] Building legitimacy in your role via LinkedIn. [00:15:07] Getting a million views on a LinkedIn post. [00:19:01] Selling a business while going into labour! [00:24:48] "What do I want to be known for?" [00:32:58] LinkedIn profile visibility advice.

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