Show Notes
In this episode of the SGPT Marketing podcast, Miles explores one of the biggest questions gym owners face: how do you actually know if your marketing is working? From vanity metrics and social media engagement to lead generation, sales KPIs and conversion systems, this episode breaks down the numbers that truly matter when it comes to growing a successful SGPT gym. Miles shares lessons from his early days at INTENT91, explains why likes and followers don’t always equal business growth and outlines the exact metrics gym owners should track to assess whether their marketing strategy is delivering real results.
More from SGPT Marketing
In this episode, Miles sits down with Fenton Hancock, Founder of HUB, to discuss how he grew his SGPT gym to 190 active members after 6 years in business. Fenton shares the lessons behind HUB’s growth, from building a strong brand and community to finding the right facility, introducing paid advertising and adapting his sales process to free up more time.
This episode explores why very few sales are truly “organic” and why gym owners should look at the full customer journey rather than focusing on the last click. Miles explains how prospects can interact with multiple marketing channels - from paid ads and organic content to websites, emails, Google reviews and referrals - before eventually becoming a customer.
In this episode, George sits down with Jordan from STRIVE Training Club to unpack how he went from one-to-one PT to building a thriving SGPT business with over 350 members across two sites in less than two years.
In this episode, Miles sits down with Leah, Founder of Alchemy Personal Training, to discuss her journey from delivering one-to-one PT in a small shed to building her own SGPT gym. Leah shares the key decisions that shaped Alchemy’s growth, from going all-in on one SGPT offering and targeting a clear demographic to increasing prices, investing in consistent marketing and hiring her first coach.
This episode explores 3 things SGPT gym owners should never copy from another gym: their prices, equipment and content. George explains why another gym's apparent success doesn't mean their decisions are right for your business, and why your pricing, facility and marketing should instead be built around your own ideal customer and the business you want to create.