SGPT Marketing

The Most Powerful Investment You Can Make in Your SGPT Gym

SGPT Marketing

Show Notes

George explains why the most powerful investment a small group personal training gym owner can make is in marketing - specifically Meta ads. Using real figures from March across five INTENT91 locations, he breaks down how strategic ad spend generated significant front-end revenue and long-term membership value. He also tackles the limiting beliefs that stop gym owners from investing in growth and outlines why strong messaging, systems and consistent marketing are essential to building a profitable business that creates both freedom and impact.

More from SGPT Marketing

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In this episode, Miles sits down with Leah, Founder of Alchemy Personal Training, to discuss her journey from delivering one-to-one PT in a small shed to building her own SGPT gym. Leah shares the key decisions that shaped Alchemy’s growth, from going all-in on one SGPT offering and targeting a clear demographic to increasing prices, investing in consistent marketing and hiring her first coach.

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This episode explores 3 things SGPT gym owners should never copy from another gym: their prices, equipment and content. George explains why another gym's apparent success doesn't mean their decisions are right for your business, and why your pricing, facility and marketing should instead be built around your own ideal customer and the business you want to create.

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