Show Notes
The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea.
In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including British Heart Foundation and Cancer Research, Crocs and the V&A, Experian and an Amazon ad from 2023, Primark and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000.
Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed".
Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe.
Further reading: Is there such a thing as an original (OOH) idea? Is pre-testing a ‘no-brainer’? With Martin Beverley
Coming up in the Campaign calendar: Influencer360 on 28th April
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