#136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness
The Lazy CEO Podcast with Jane LuShow Notes
This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.
Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.
In this episode, you'll learn: How to build a bold, timeless brand even when the industry pushes back The systems and marketing levers that actually move the needle for service-based businesses How to innovate and scale without burning out Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Michael: @ramslegit Follow STRONG pilates: @strong See omnystudio.com/listener for privacy information.
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