Show Notes
While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writer’s Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the world’s most widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall. In this episode, he shares with Adam his learnings about how we can all tell a story that will really engage our audience.
Read John’s book: Into The Woods: How stories work and why we tell them
John’s company and training services: https://www.johnyorkestory.com/
_______
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See what’s coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.
More from Let's Make This More Interesting
In this episode Adam explores what it takes to use surprise effectively as an integral part of a challenger’s strategy. His guest is Kyrsten Halley, the former Marketing Director of Aldi UK, part of a team that for years has been putting the purposefully unexpected into the drudgery of the weekly grocery shop. One of the key ways Aldi has grown to become one of the Big Four in the UK.
In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for the world-famous Aardman Animations, besides her own projects, and a winner of jury prizes throughout Europe for her work.
What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night? For two years?
How engaging do you have to be, really, to break inertia? To disrupt beliefs? And what does that take in your communication and in your culture?
In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we need to go about finding those big, engaging ideas that will disproportionately impact the success of our business.