Summary
The discussion highlights the phenomenon of "bullspend" in marketing, where ad campaigns may show positive metrics like impressions but fail to convert into actual revenue. Marketers are encouraged to focus on tangible results rather than just reach, with LinkedIn being cited as a platform that delivers the highest return on ad spend among major networks.
The conversation shifts to the significance of children's art, particularly in the context of societal pressures for precision and control. It explores how children's drawings, often characterized by their boldness and lack of adherence to realism, serve as a reminder of the playful and imaginative aspects of human nature that adults often suppress. This art form is seen as a valuable counterbalance to the demands of adult life, suggesting that embracing creativity and naivety can be liberating and beneficial.
Show Notes
Children can’t draw very well in the technical sense - but their art has important value for us nevertheless.
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The idea of ‘atonement’ sounds very old-fashioned and is deeply rooted in religious tradition. To atone means, in essence, to acknowledge one’s capacity for wrongness and one’s readiness for apology and desire for change. It’s a concept that every society needs at its center. Uploaded 07-12-17Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/2-Rjr Be more mindful, present and inspired. Get the best of The School of Life delivered straight to your inbox: https://t.ly/MJ7xZFURTHER READING“‘Atonement’ is a slightly unfamiliar, old-fashioned and alien word. It means, according to the dictionary, the action of making amends for a wrong or injury and, especially in religious contexts, reparation or expiation for sin. The modern world chiefly believes that the rightful way to amend for a wrong is either to pay a fine or go to prison. These are, in certain circumstances, surely the best moves – but they fail to deal with what is, in the end, the far largest category of wrongs that humans commit: instances of everyday nastiness, error, foolishness, lack of empathy and shortsightedness. Fining or imprisoning on a mass scale is not realistic here and yet, leaving the wrongs unaddressed seems not quite right either. We need a procedure for atonement that is both real and functions outside of the judicial system…”You can read more on this and other subjects here: https://goo.gl/D9bsxVMORE SCHOOL OF LIFEWatch more films on RELATIONSHIPS in our playlist: http://bit.ly/TSOLrelationshipsSOCIAL MEDIAFeel free to follow us at the links below:Facebook: https://www.facebook.com/theschooloflifelondon/ X: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITSProduced in collaboration with: Mike Boothhttps://www.youtube.com/somegreybloke #TheSchoolOfLife Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Our societies are really good at rewarding success; but much less skilled at dealing with failure. Is there an alternative to being dismissed as a 'loser'?
Part of the pain of growing older is that we can start to see how much, at certain points, we misunderstood ourselves, what the costs of missing self-knowledge were and how beautiful it could be if we could just build ourselves a time machine and go back and correct all our mistakes.
We think of love as merely spontaneous – but it is in fact an emotion acutely shaped by its history. Understanding more about the course of love in time can help us think through our options in the present. Please subscribe here: http://tinyurl.com/o28mut7 If you like our films take a look at our shop (we ship worldwide): http://www.theschooloflife.com/shop/all/