Show Notes
🎙 NEXT.io Podcast #247 with Magnus Olsson, Chief Commercial Officer at Play’n GO.
Magnus, shares how Play N'Go is shaping the future of iGaming through regulation, innovation, and responsible entertainment. From navigating U.S. expansion and entering the land-based casino sector, to rethinking business models and partnering with Formula 1’s Haas team. Magnus explains why sustainability and responsibility are at the core of Play’n GO’s strategy.
⏰ Timestamps: 00:00 - Intro 00:27 - Sponsors 01:26 - Welcoming Magnus Olsson 02:33 - Why regulated markets are the future of iGaming 04:09 - Sacrifices of leaving grey and black markets 07:09 - Sustainability vs short-term profit in gambling 10:35 - The need for industry unity in Europe vs. U.S. 15:19 - Why Play’n GO rejects bonus buys and sweepstakes 19:07 - Innovation in slots: beyond quick wins 20:44 - Rethinking business models: rounds played vs. GGR 26:02 - Working with regulators through innovation 30:03 - Challenges & learnings from U.S. expansion 38:19 - How the black market dominates in the U.S. 44:10 - Formula 1 partnership with Haas: goals & ROI 54:25 - Measuring impact of brand sponsorships 55:27 - AI in game production: opportunities & limits 01:08:34 - Expanding into land-based casinos 01:13:23 - Play’n GO’s long-term vision & ambitions 01:17:03 - Wrap-up and final thanks
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This episode of NEXT.io is brought to you by: Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/
Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/
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