Show Notes
Emmie Faust and Mae Yip tackle one of the most Googled questions in the founder world: how do you actually get to your first £100k? Drawing on Emmie's 20+ years in business and Mae's experience scaling her first company beyond that milestone, the conversation cuts through the vanity metrics and gets straight to what actually works. From pricing your services and building founder-led sales, to understanding your marketing funnel and the power of human connection, Emmie and Mae share a practical, honest playbook for hitting that first major revenue milestone. Along the way they challenge some of the biggest myths around paid ads, expensive sales hires, and the shortcut mentality that trips up so many early-stage founders. Whether you are just starting out or have been building for a while, this episode gives you a clear framework for getting to £100k without burning money before you have earned the right to scale. What You'll Learn How to know your numbers - understanding what you actually keep per sale, not just your top-line revenue How to price your services - and why women consistently underprice themselves Why founder-led sales is the fastest, cheapest path to £100k How to build your founder brand so people know, like, and trust you Why networking and human connection out performs paid ads at this stage How to map your marketing funnel and fix the weakest stage first About the Hosts Emmie Faust is a serial entrepreneur, angel investor, and founder of Female Founders Rise - a B Corp community of 11,000+ female founders. Mae Yip is the founder of ERIC and has scaled her business past £100k in revenue. Resources Mentioned The Rise Report - the largest grassroots study of female founders in the UK Female Founders Rise - community of 11,000+ founders Claude AI FFR Personal Branding Challenge Download the one-page playbook for this episode at https://femalefoundersriseshow.com/
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