Tas Bober on B2B Landing Pages, Niching Down and What Conversion Rate Misses
Marketing & OPs for SMEsShow Notes
Most businesses build their paid ads backwards, according to Tas Bober. Her approach starts with the landing page and the information buyers need to justify a purchase. Jeremy and Tas discuss why conversion rate alone can mislead, how fewer leads can mean better results, and where AI helps without losing your human voice. They also cover: • Measuring performance before, during and after conversion • Assessing lead quality and ideal customer fit • Helping buyers build an internal business case • Why hiding pricing can slow purchases • Making your offer easier to buy through niching Practical ideas for B2B owners, paid advertisers and landing page writers. Learn more about Tas Bober LinkedIn ➡️ https://www.linkedin.com/in/tasbober/ The Scroll Lab ➡️ https://thescrolllab.com/ Notorious B2B ➡️ https://notoriousb2b.com/ The Marketer's Exit ➡️ https://themarketersexit.com/ Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/ About Us ➡️ https://digitalgoliath.com.au/about-page/ Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ More practical resources for SME owners Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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