Show Notes
What if leadership development didn’t feel boring, forced, or forgettable?
In this episode, Andy Rowe sits down with Kaila Cobin, founder of BOMA, a leadership development organisation focused on building intentional, intelligent, and courageous leaders.
Kaila explains how BOMA uses sport to teach values-based leadership, and how their partnership with the Crusaders led to the creation of the Crusaders Leadership Program — now attracting participants from over 35 countries.
They unpack what makes the Crusaders such a powerful leadership case study, why most leadership programs fail, and how culture, accountability, and deliberate action drive sustained success.
The conversation also dives into entrepreneurship, courage, hard conversations, and why great leaders don’t need anger to hold high standards.
If you’re building a business, leading a team, or trying to communicate better — this episode is packed with practical insight.
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🔗 Learn more
BOMA New Zealand: https://nz.boma.global Kaila Cobin: @bomanewzealand Red Nine Studios: https://www.redninestudios.com
CHAPTERS
00:49 What is BOMA? 01:09 The Crusaders Leadership Program explained 01:19 Why the Crusaders caught Andy’s attention 01:59 Why Crusaders leaders stand out 03:55 Why most leadership training feels boring 04:22 How BOMA made leadership compelling 05:25 How BOMA partnered with the Crusaders 06:12 Why the Crusaders’ legacy is built on culture 06:43 What makes the Crusaders such strong leaders 06:57 The four leadership pillars 07:34 Why most values exercises fail 08:38 Turning values into real standards 09:43 The honesty card story 11:13 Why players still carry it today 11:56 What makes Crusaders leaders different 13:00 Starting young as an entrepreneur 14:10 Selling books as a kid 16:04 The reality of entrepreneurship 17:59 The voice of self-doubt 18:45 Greatness and agony are bedfellows 19:30 Fear vs excitement 19:58 Separating self-worth from business 20:30 A Stoic approach to fear 21:36 Training with Brené Brown 23:17 BOMA vs Dare to Lead 24:11 Why hard conversations matter 24:39 The hard conversations framework 26:55 The five types of conversations 28:08 How to ask for what you want 28:25 Asking for sales, sponsorship or pay rises 30:15 Communicating your value 31:30 Where to find BOMA 31:44 One leadership lesson 31:59 Why great leaders don’t need anger 33:21 Frustration vs effective leadership 34:28 Outro Hosted on Acast. See acast.com/privacy for more information.
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