Show Notes
I last had resident copywriting expert from the Just Start Now community Lea Tierney on the podcast two years ago (have a listen here). But I had to have her back as our first repeat guest! And that's because we both believe passionately in the power of great writing for your business and the fact it's still a main staple of how we support people connect and convert customers in their wellness businesses.
Two years on from the last time we sat down to speak... has copywriting changed? Can't ChatGPT just do it all for us now?
In this episode we talk about:
What's changed in copywriting and content creation since 2021 and the fact that ChatGPT definitely can't and won't replace the skill of human writing (although we acknowledge there are a few handy things it can do for you!). How long writing for your business actually takes (Vicky shares her numbers!) and why this should be embraced and enjoyed, rather than shunned and resented. Is there a difference between content creation and copywriting? And does it even matter if the more important thing is just that you're sharing something with your audience? How to tailor content for different platforms like website, email and social media and how repurposing and writing less not more is actually key to connection (something we teach in Copy That Connects!) The Copy That Connects course Lea and Vicky have co-created and that received phenomenal feedback when it ran earlier in 2023. We're running it again November-December 2023 and talk through who it's ideal for and what you can find inside. Get all the details and sign up now.
Connect with Lea:
Lea Tierney’s website
Lea Tierney on LinkedIn
Love this podcast? Sign up for Copy That Connects. The live round starting Monday 6th November offers VIP level access for full accountability and feedback on your copywriting from Lea and Vicky.
Any questions about this episode or the Copy That Connects course drop me an email ([email protected]), send me a DM on Instagram or book in a chat here.
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Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we’re never doing the ‘right’ thing. With that backdrop I’m talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about: Dalia’s own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual’ isn’t necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.
This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business.