Show Notes
Laura Aubusson is a 14‑year print journo career veteran. Starting out in country newsrooms of the likes of The Daily Advertiser in Wagga Wagga, to covering lifestyle, news, and human‑interest stories for News Corp Australia, Kidspot, Mamamia, and beyond.
Laura has a special knack for finding those relatable, emotionally‑charged stories that stop you mid‑scroll, whether it’s parenting wins and fails, viral cultural moments, or the issues shaping women’s lives in Australia today. Now working as a sought‑after freelance writer and mental health content creator for the Gidget Foundation, she knows exactly what editors are looking for, what makes a pitch irresistible, and how the digital media game has evolved.
We talk about the rise of first‑person storytelling, seasonal content strategies, how to get that elusive “yes” from outlets like Mamamia or Kidspot, why strong images and a human face matter more than ever and the role authentic relationships play in helping your story get published.
And here’s something extra exciting: Laura is joining us inside this round of the Media Masters Academy as a very special guest expert. So that means if you’ve joined this round, you’ll get the chance to meet Laura, pitch your story ideas live, and receive feedback directly from a working journalist at the forefront of digital parenting space.
It’s not too late to dive into the August round of MMA, drop our team a line at [email protected] and find out how you can take part.
This episode is packed with insider advice, practical pitching tips, and plenty of real‑world stories you can learn from. So settle in and enjoy!
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